However, the 2011 XJ took a real leap, a Jag leap. The silhouette is "swoopy". You rarely see a fastback luxury sedan. Aaron Robinson calls it a "cab-rearward design" in the Car and Driver’s review. Yes, the C-pillar looks stretched far into the deck. This is a significant change to XJ’s silhouette – moving away from a long, slender deck line, which btw closely resembled the silhouette of jaguar (metaphor), to, a high belt line, fastback design with a very short deck line. I think this increases the visual mass towards the rear of the car, at least in the side view. May be that was the styling intent.
I am interested in finding out the impact of such fresh, new styling direction on the brand equity of established brands, in this case, a Jaguar.